Skin Laundry is entering a new era.

The company, best known for its laser facials, is undergoing a brand refresh, complete with a new aesthetic, new treatments and technologies and more locations. Since its 2013 launch, Skin Laundry has performed over 2.8 million facials, providing an average of 32,000 treatments each month.

“We started as a small California-based company but with aspirations to be a broader company across multiple different markets,” said chief executive officer David McIntosh, who joined the company in April.

In terms of aesthetic, Skin Laundry is pivoting from its California, beachy vibe to a more minimalistic approach suitable for all markets — think herringbone floors and neutral tones throughout locations.

“2025 is going to be a year of sophistication for Skin La

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