Mason City is looking to make some changes in perception according to Mason City Administrator Aaron Burnett. https://kiow.com/wp-content/uploads/sites/27/2025/08/Rebrand-1.wav

The rebranding involves the changing of the city logo which already is appearing on city property and on the desk used by the city council. https://kiow.com/wp-content/uploads/sites/27/2025/08/Rebrand-2.wav

Burnett feels, as do those within the city government, that the city logo is an important tool in promoting the city and creating an identifier for it. https://kiow.com/wp-content/uploads/sites/27/2025/08/Rebrand-3.wav

The city continues to change logos on signs and equipment where the change is needed.

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