When one thinks of powerhouse negotiators, they think of boardrooms, blockbuster deals, and maybe some razor-sharp wit. Now imagine that power translating straight into NASCAR’s fast lane; that’s exactly what happened when Kelley Earnhardt demanded the final say on the car designed during sponsorship talks with Hendrick Motorsports and Pepsi. And now, Junior has painted a vivid picture of his sister and how she got the deal done. With a notebook slam that echoed louder than any engine roar, Kelley made sure to keep the sponsorship in sight, and now Junior is sounding off on how his sister negotiated.
In the summer of 2007, Dale Earnhardt Jr. made a seismic shift in his NASCAR career by leaving his long-standing family team, Dale Earnhardt Inc., to join Hendrick Motorsports, a powerhouse i