It became the inescapable soundtrack of the summer: the uplifting melody of Jess Glynne's 2015 dance-pop hit "Hold My Hand," followed by a chirpy voice declaring that nothing beats a Jet2 holiday.
Over the last few months, the British travel agency's advertisement has become a viral TikTok sound, serving as the ironic backdrop for millions of things-gone-terribly-wrong style disaster videos. The clips range from rainwater flooding the New York City subway to elephants attacking tourists in Thailand. A decade after its release, Glynne's song has found a new life as a meme meant to capture a universal feeling of chaos and unruliness despite all good intentions.
In July, the White House joined the trend , posting a video of the viral sound synced to footage of handcuffed men being escor