'The Tocix Avenger' Reboot Goes Viral for New Medical Debt Marketing Stunt

To call the internet a toxic cesspit that's burrowed its way up from the depths of hell might be an understatement. But, sometimes even toxicity can bear something heartwarming. That's exactly what 2025's most toxic superhero movie (literally) just did in its latest marketing stunt. Just like the battle of the popcorn buckets, 2025 has also seen movie distributors try to one-up each other with viral marketing stunts, including planting actors dressed as characters at sports games and other places in public. But Macon Blair's The Toxic Avenger is saying no to all of that, and is going viral for the right reasons. While Hollywood is notorious for wasting millions on excess, The Toxic Avenger is putting its money where its mouth is in a moving online campaign.