Cracking open a cold one could cost you more this Labor Day.

That's the message in a new digital ad that will be released this holiday weekend by the Democratic Congressional Campaign Committee.

"This Labor Day, Republicans are making the price of beer soar," the ad reads in white lettering over a beer can.

The DCCC is launching the five-figure ad buy in 35 districts it says are "in play." The ads will run on Instagram and You Tube and are aimed at young men between the ages of 18 and 44 – a demographic that proved pivotal in the 2024 presidential contest.

The ads, seen first by CBS News, direct voters to a website dubbed HouseRepublicanPriceHike.com . The interactive tool enables them to click on popular food items like cheese, hamburger meat and ice cream to view the latest pric

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