Editorial: A nation turns its lonely eyes to Cracker Barrel

Corporate marketing has gotten considerably more challenging in the culture-war era.

Julie Felss Masino, the embattled CEO of Cracker Barrel Old Country Store, found that out the hard way when she rolled out a new, more modernized logo, ditching the familiar old man — we’ll admit we didn’t know he had a name (“Uncle Herschel”) until the recent blowup — leaning against the barrel that had graced Cracker Barrel’s signage for ages.

When the culture warriors on America’s right discovered the plan to replace Uncle Herschel with a logo emblazoned simply with Cracker Barrel’s name in a slightly adjusted font (but with the same colors), they manned the barricades. Christopher Rufo, unofficial woke-ism policeman of the Trump 2.0 era, called for the “breaking” of “the Barrel.”

In a post on X, Ruf