Forget a new yacht. West Navaltech has launched a whole new brand.

The Italian yard, known for building high-performance steel and aluminium workboats, established to produce stylish pleasure crafts. “We wanted to separate our workboat production from our leisure brand, keeping both worlds independent but complementary,” West Navaltech technical manager and partner Livio Franchin said in a statement.

“Forte” carries a double meaning. It is the Italian word for “strong,” reflecting the durability of the upcoming aluminum fleet. The name also pays homage to Forte dei Marmi, the swish seaside town known for its high-end designer boutiques, Michelin-starred dining, and luxury hotels. “We were in Forte dei Marmi when the name came to us,” explains Forte co-founder Fernando Moricca. “It just f

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