Move over, pumpkin spice. Orange soda is here to claim its spot as the true drink of spooky season.

“Halloween should be to Fanta what Christmas is to Coke,” Ibrahim Khan, global vice president of marketing for Fanta at The Coca-Cola Company, told ADWEEK as the brand launched its biggest-ever global promotion around the occasion.

In partnership with Universal Pictures and indie horror production shop Blumhouse, Fanta will bring four horror icons, including Chucky, Freddy Fazbear, and M3gan, to cans in more than 50 markets, including the U.K., U.S, and India, in the run-up to Oct. 31.

In honor of the holiday, a new flavor, “Chucky’s Punch,” has also been introduced to Fanta’s line-up. QR codes on the side of the cans offer fans access to exclusive content and experiences themed around

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