The ACC Builds Around Bobbleheads for College Football Kickoff

With the college sports landscape regularly shifting and schools realigning to meet increasingly competitive interests, the Atlantic Coast Conference has to focus on what it has that the others don’t.

Like Tar Heels, Demon Deacons, or giant oranges with eyes and appendages.

As the ACC enters the third year of its “ACCOMPLISH GREATNESS” campaign, the 18-school conference is still getting comfortable with 2024 newcomers, Southern Methodist, Stanford, and Cal, while learning its way around an NCAA settlement that allows schools to pay athletes directly. To give fans a sense of what the ACC looks like amid all of those changes, the conference’s creative partners at Wasserman worked with ACC Commissioner Jim Phillips to develop two spots using bobbleheads of school mascots and cheerleaders to