Will artificial intelligence upend or help the media and entertainment industry? That is one of the hot topics of debate of our time. In particular, will cheap AI-generated content outperform human creativity? Management consulting firm Bain & Co., in a new research report , is optimistic that machines aren’t ready to replace humans, at least not yet.

“Media and the ways companies make money from it are both changing, but creative, human-led content remains king,” conclude Bain partners Nicole Magoon, Amanda OBrien, and Matt Keith in the report “Not Yet, Robots: How to Win in Media’s Flooded Era.”

Will artificial intelligence upend or help the media and entertainment industry? That is one of the hot topics of debate of our time. In particular, will cheap AI-generated content outperfo

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