Brand ambassador Tyla is the face of Pandora ‘s new collection campaign , Pandora Talisman.

The campaign marks a departure from the Danish jewelry manufacturer and retailer’s traditional design codes in favor of a new curation of ancient coin-inspired pieces with Latin inscriptions.

“Talisman really marks a bold new era for us. It’s a departure from our traditional charm design codes, but at the same time, it stays deeply rooted in what’s always defined Pandora — symbolism, storytelling and meaningful self-expression,” Berta de Pablos-Barbier, Pandora’s chief marketing officer, told WWD via email.

With Pandora Talisman, the jewelry brand crafts timeless symbols into contemporary jewelry pieces, including necklaces, rings, earrings and bracelets designed in sterling silver, 1

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