Cracker Barrel has received immense backlash over a controversial decision to change its logo, and despite the company reversing course, customers are speaking out.
Founded in Lebanon, Tennessee, in 1969, the company unveiled its new logo last week as part of its new branding campaign – eliminating the image of a man resting on a barrel in favor of a text-only logo for the first time since 1977. On Tuesday, the company announced that it would drop its new logo and keep the "Old Timer" in place.
FOX Business on Wednesday spoke with diners outside a Cracker Barrel in Lebanon, Tennessee – the company’s hometown east of Nashville – to get their reactions to the logo change and subsequent reversal.
"We didn't like it," Yolanda Morrow, who frequently dines at Cracker Barrel with her husband