“Today marks a new chapter in boxing history,” declared His Excellency Turki Alalshikh in an Instagram post back in March, and he wasn’t exaggerating. On Wednesday, he shook up the fight world by joining forces with $36.6B TKO Group Holdings in a multi-year deal to launch a brand-new boxing promotion, with UFC CEO Dana White at the helm. The mission is to create a more sustainable future for boxing while cementing Sela’s place as a global sports and entertainment powerhouse. If that’s not a power move, what is?

This joint venture has been formally announced: TKO Group Holdings (which owns UFC and WWE), Saudi Arabia’s General Entertainment Authority chair Turki Alalshikh, and entertainment giant Sela are partnering to launch a new boxing promotion. Dana White and Nick Khan (WWE Presid

See Full Page