Good Brands, the company behind the successful Typology skincare label, is preparing to introduce a new brand. Founded by entrepreneur Ning Li, the group is broadening its portfolio with a continued focus on digital, innovation, and sustainability.

Recent job postings at Good Brands, highlighted by Teddy LeMaoult in his weekly LinkedIn press review, reveal that the company is preparing a fragrance-focused label. The listings indicate a dedicated team for olfactory development, signalling a launch planned for the coming months.

The brand is expected to adopt a direct-to-consumer e-commerce model, similar to Typology, while potentially expanding to other sales channels.

Typology, launched in 2019 under the Good Brands umbrella, has built a wide range of skincare products made in France, f

See Full Page