Since Bored Panda’s early days, we’ve been captivated by WWF’s bold, emotional, and unforgettable ad campaigns. These aren’t just clever visuals — they’re powerful wake-up calls about the environmental crises we often ignore.

Now we’re back with a fresh batch of WWF’s most recent work, and they hit just as hard as ever. In a world where forests are leveled, oceans choked with plastic, and endangered animals turned into luxury goods, WWF (World Wide Fund for Nature) uses striking imagery to hold a mirror up to our habits — and the cost they carry.

These campaigns don’t sugarcoat the truth. Whether it’s a tiger turned into a rug or an elephant sacrificed for an ivory chess piece, they remind us that behind every careless act, there’s a silent victim. These aren’t just ads — they’re a call

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