As someone who has coached several sales teams over the years, I've seen how traditional competitive sales environments run leaders down. Perhaps one of the biggest challenges of managing this particular group of personalities is that they're extremely competitive . This competitiveness can be both a boon for your company (e.g. the sales will keep coming) and a burden for you (e.g. you're trying to keep high-achievers from acting aggressively or impulsively).

I've seen top sales performers clash over territories and go to war with each other. Their sales manager then has to move from focusing on strategic leadership to constant conflict resolution. The stress is overwhelming not just for the manager, but for the entire organization.

This experience led me to explore alternative approac

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