Rev. Jamal Bryant is calling out rapper Rick Ross for shopping at Target amid the ongoing boycott over the company's DEI rollback.

The clash between Bryant and Ross began after the rapper shared a video of himself riding a scooter through Target with his girlfriend, Jazzma Kendrick .

“I’ve been kidnapped. I’m in Target,” Ross joked. “Riding dirty.”

When Ross asked what they were shopping for, Kendrick replied, “Kitchen appliances and cinnamon roll stuff.”

“The Cinnabons reeled me in, guys, but as you can see, I’ve been kidnapped," Ross responded.

The video quickly sparked backlash from Bryant, who is leading a boycott against Target after the retailer rolled back its DEI initiatives in January.

“Hey family @richforever … you are an incredibly influential figure for the cult

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