In 2019, Julie Mulligan and her husband Chris Barish opened Black Tap , a laid-back burger joint in New York City's SoHo. "It was inspired by the images and music we grew up with: Warhol, Basquiat, '80s and '90s hip hop and pop," Mulligan told Entrepreneur.

Since its launch, Black Tap has expanded nationally and globally, thanks in part to its viral social media-friendly CrazyShakes.

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As the company announced new iterations of the brand — Tender Crush, a crispy chicken concept at the Rio in Vegas, in SoHo, and at Terminal 8 in JFK this fall; and Singles & Doubles, a fast-casual burger concept also coming to JFK's Terminal 8 — we spoke with Mulligan, Black Tap's CEO, about how they've managed t

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