August didn’t bother with nuance, at least as far as podcast land was concerned. First came Amazon’s dismantling of Wondery , the last major brand standing to have emerged from the 2010s podcast boom. A week or so later, almost as if to emphasize the point, the very famous Taylor Swift appeared on her boyfriend’s football podcast, New Heights , to announce her next album: a tentpole dog-days-of-summer cultural event if there ever was one. And when the pair brought the content mines to a screeching halt yesterday with a lunchtime Instagram post announcing their engagement , attention naturally turned to New Heights once again for a debrief, which came tucked into chatter about Kelce’s preseason prep. (He’s still an active player, for now!) AI companies might be propping up a shaky

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