A nother post-pandemic summer is over and we have ourselves another reminder that Barbenheimer was a fluke with overall takings down again. With some early hits, such as Lilo & Stitch , some had expected this season’s blockbusters to take the industry to the magic $4bn mark (something only achieved once since 2019, thanks to Margot Robbie and Cillian Murphy), but that was not to be.
Box office was around $3.53bn, a gentle rise from last year , which suffered from a rocky start and ended up at $3.52bn. But what was behind that number and which films should have helped push it even higher?
Millennial nostalgia is king
Summer has been overtaken by nostalgia for some time now, but this year was overtaken by a certain kind of nostalgia from a certain period of time. It was a season ge