HOLLAND —Lakeshore Advantage is launching a new wave of SURGE-powered entrepreneurial programs designed to fuel startup momentum and scale innovation across Allegan and Ottawa Counties. These expanded offerings will connect local founders to expert guidance, startup capital, and growth strategies—marking a major step forward for the region’s innovation ecosystem.
New offerings are fueled by a Trusted Connector Grant from the Michigan Economic Development Corporation (MEDC). Lakeshore Advantage was awarded $300,000 over the next two years to expand its support for non-technical founders, provide funding for member-led events and product launches, and bring subject matter expert entrepreneurs-in-residence into the region.
“These new programs reflect what our startup community needs most—ca