SeaWorld Orlando used fashion to strike fear on Thursday, promoting its upcoming Howl-O-Scream event.

Fierce was a keyword as characters from the Halloween fright fest strutted down the runway in their Howl-O-Scream finest. A blood-splattered fisherman, a shirtless vampire, a Victorian widow, a lost-soul nurse and others from the underworld — sometimes punctuated with a shriek or with a walking-dead style gait — were seen.

Howie Bleeds, a character from Butcher's Block Tavern, emcees the SeaWorld Howl-O-Scream Fashion Show, on Thursday. (Ricardo Ramirez Buxeda/Orlando Sentinel)

Their moves were narrated by Howie Bleeds, a character from Butcher’s Block Tavern, one of the themed Howl-O-Scream bars. (“This bar is nothing but delicious flesh-smelling fun,” he explained.)

It was a place

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