Days after being slammed with intense backlash over changing its logo, Cracker Barrel has reverted to its “Old Timer” marketing strategy.
In a statement earlier this week, the restaurant chain announced its decision. “We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away, and our ‘Old Timer’ will remain.”
“At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family,” the company added. “As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”
The new logo simply had the restaurant’s name. The “Old Timer” was removed, causing many customers to