Forty percent. That's how much Tesla's European sales declined in July compared to the year before.

The European Automobile Manufacturers Association (ACEA), the lobbying group for the automobile industry in the EU, released new data on Thursday showing that Tesla, led by Elon Musk, is continuing to face a steep decline in sales.

In total, just 8,837 Tesla vehicles were registered across Europe in July 2025. That figure includes the European Union, as well as the United Kingdom, Iceland, Liechtenstein, Norway, and Switzerland.

Furthermore, Tesla's drop in sales is not the result of a broader decline across the larger EV market either. In fact, sales of electric vehicles as a whole actually went up in the EU. For example, Tesla's biggest Chinese rival BYD saw 13,503 new vehicle regis

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