Chemena Kamali continues to make big strides as Chloé creative director. Since taking the reins of the French fashion house (founded by Gaby Aghion in 1952), the German-born designer has ultimately propelled the brand to new heights – from a triumphant and celebrated debut collection to “fabulous” advertising campaign imagery. The release of the “à la Plage” campaign for the Summer 2025 season is no exception. Kamali welcomes none other than Claudia Schiffer as the face and embodiment of the collection. The German supermodel poses for photographer David Sims (for the first time throughout her storied career). The team, including stylist Elodie David Touboul, ventured to the South of France for the shoot. Schiffer is the epitome of summer chic throughout the sun-drenched imagery, livin

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