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Anti Social Social Club has never been shy about reinventing itself, and its latest move proves just how far the brand is willing to go. Following the opening of its first global flagship in South Korea earlier this year, the label has announced the worldwide release of its “Designed in Korea” collection. Branded simply as the KR line, the new range ties back to ASSC’s roots while tapping into the energy of Seoul’s fashion-forward scene.

From Seoul to the World

The decision to anchor a global rollout in South Korea isn’t random. Seoul has become a style capital in its own right, celebrated for its fearless streetwear culture and trendsetting aesthetic. By establishing a flagship in the city and building a collection from within its borders, Anti Social Social

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