The Rizzler gets his own AriZona Iced Tea flavor: Here’s how much it costs

The Brief

LOS ANGELES - AriZona Iced Tea is adding a new flavor to its lineup — and it comes with an internet twist. The company confirmed it is partnering with social media personality The Rizzler to release RizzBerry, a new iced tea flavor.

Like all of AriZona’s iconic tall cans, the RizzBerry will sell for 99 cents, sticking with the brand’s decades-long promise to keep prices low despite inflation.

The new flavor, officially called AriZZona Rizzler Berry, will be available in the company’s signature 23-ounce cans. AriZona confirmed the cans will sell for 99 cents exclusively on its website when they launch.

That price point has long been a hallmark of the AriZona brand, with the company famously refusing to raise its 99-cent can price, even as competitors raised theirs.

What we