The Brief
LOS ANGELES - AriZona Iced Tea is adding a new flavor to its lineup — and it comes with an internet twist. The company confirmed it is partnering with social media personality The Rizzler to release RizzBerry, a new iced tea flavor.
Like all of AriZona’s iconic tall cans, the RizzBerry will sell for 99 cents, sticking with the brand’s decades-long promise to keep prices low despite inflation.
How much will AriZona’s RizzBerry cost?
The new flavor, officially called AriZZona Rizzler Berry, will be available in the company’s signature 23-ounce cans. AriZona confirmed the cans will sell for 99 cents exclusively on its website when they launch.
That price point has long been a hallmark of the AriZona brand, with the company famously refusing to raise its 99-cent can price, eve