Mexican juice brand Jumex can be found at grocery and convenience stores across the country. This year, it will also be found in the Alamodome.

University of Texas at San Antonio announced Jumex as an official sponsor Wednesday, making it the first Mexican brand to sponsor a National Collegiate Athletic Association (NCAA) Division I sports team, according to a press release from the school.

UTSA’s football program kicks off its season Saturday at Texas Tech and hosts Texas State in its home opener on Sep. 6. The partnership with Jumex will bring the company’s juice products to tailgating and sampling events and add Jumex branding to signage inside the Alamodome.

A new Jumex product, Hydrolit +Advance, will also be featured as part of the deal.

Jumex was founded in 1961 in Mexico and is

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