Taylor Swift and Travis Kelce's engagement stunned the masses, including a college professor, whose reaction and subsequent "action" to the good news has gone viral.

Matthew Pittman, an associate professor at the Tombras School of Advertising and Public Relations at the University of Tennessee, Knoxville, appeared to have cancelled a scheduled BioChem midterm and class as a result.

"We have a BioChem midterm today, but Taylor and Travis just got engaged," Pittman says in the now-viral clip. "Due to this information, I can't focus; you all can't focus. Class is cancelled. Get outta here. We gotta go. We need time to process this information."

Pittman's announcement was met with a trail of cheers from his students, who raced out of the lecture hall as soon as they were told "to get outta here."

It didn't take long for the clip, initially posted to Instagram, to migrate onto other social media platforms, including TikTok, where the reposted clip has been viewed over 2 million times.

Watch college professor cancel exam, class in light of Taylor Swift's engagement

Netizens were tickled by the clip, particularly by Pittman's decision to "cancel" the exam and class in observance.

"This is the most appropriate reaction to the news," one user wrote.

While having a day off because of the engagement would have been nice, Pittman and the Tombras School of AD & PR later confirmed on social media that the viral moment was actually staged.

"Associate Professor Matthew Pittman, who studies social influence, cognition, and all things social media, breaks down the engagement from an advertising and PR perspective," the college wrote in a social media post. "Watch how he connects this pop culture moment to the classroom (yes, including a skit at the end)."

Pittman, who has been a Swiftie since "Love Story" and "You Belong With Me" came out, told USA TODAY via email that he and his students recorded the video "before class even started."

"Yesterday was something I wanted to do, but the students always help refine the ideas, and volunteer for specific roles," Pittman said Wednesday, Aug. 27, a day after the power couple hard-launched their engagement on social media.

Contributing: Jenna Hecker, USA TODAY

This article originally appeared on USA TODAY: Watch professor 'cancel' class after Taylor Swift, Travis Kelce announce engagement

Reporting by Amaris Encinas, USA TODAY / USA TODAY

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