The Rev. Al Sharpton lead a protest march Thursday on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives.

The New York civil rights leader was joined by clergy, labor and community leaders in a demonstration through Manhattan’s Financial District that was timed with the anniversary of the Civil Rights-era March on Washington in 1963.

"We marched for your offices because we know your address. And we're gonna march and keep coming to you until we turn the economic inequality in this country around. We're not going back," Sharpton said to protesters.

Since returning to the White House in January, President Donald Trump has moved to end DEI programs within the federal government and warned schools to do the same or risk losing federal money.

In response, Sharpton's civil rights group, the National Action Network, has encouraged consumers to avoid U.S. retailers that scaled backed policies and programs aimed at bolstering diversity among their employees and reducing discrimination against members of minority groups, women and LGBTQ+ people.

Earlier this year, Sharpton met with Target’s CEO as groups called for a boycott of the retail giant, which joined Amazon, Walmart and other major retailers in foregoing DEI initiatives.

The civil rights leader has also called for "buy-cotts” in support of companies such as Costco that have stuck by their DEI principles despite the conservative backlash.

Among those marching was state Assembly Member Zohran Mamdani, the Democratic candidate in the upcoming New York City mayoral race.