Today, Pandora introduces a new line of jewelry to its catalogue. Composed of coin pendants, medallion charms, and inscriptions of mantras and symbols, the Talisman collection has been ushered into the world with the help of Tyla , who stars in its campaign. The starlet joined the company as an ambassador back in April 2025 and confirms, “This is my favorite Pandora collection so far." She attributes her affinity for the new line to “how rough and unique the charms look. It’s something different for Pandora.”

The fresh debut is an achievement for such an iconic company. Pandora was founded in 1982 by a Danish couple as a family-run shop and has since catapulted into one of the world’s largest jewelry businesses in the world. Much of its global recognition and mass appeal can be traced b

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