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Hip-hop and golf may seem like worlds apart, but Grammy-nominated artist, New York Times Best Selling Author, and entrepreneur Jay “Jeezy” Jenkins has partnered with Eastside Golf to prove otherwise. The Atlanta-born rapper has announced an exclusive collaboration with the lifestyle golf brand, marking a cultural crossover that fuses street credibility with performance authenticity.

Founded by Olajuwon Ajanaku in 2019 and later co-created with Earl A. Cooper, Eastside Golf has become a movement within the sport, pushing golf toward younger, more diverse audiences. With Jeezy now joining forces with the brand, the partnership highlights a shared vision: to transform golf’s traditional image and show the sport’s relevance far beyond country clubs.

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