Cracker Barrel co-founder slams rebrand fail as ‘pitiful,’ urges chain to ‘keep it country’

Cracker Barrel’s logo rebranding fiasco has ignited nationwide backlash and now one of the chain’s original founders is speaking out.

At 93 years old, co-founder Tommy Lowe told WTVF NewsChannel 5 in Nashville that the company’s leadership is steering the brand off course.

In the interview, Lowe said the $700M rebrand was just "throwing money out on the street."

"Oh, that's crazy," said Lowe. "That's … bland nothing."

Calling the new logo "pitiful," Lowe warned executives to "keep it country" if they want to survive.

The Lebanon, Tennessee–based chain rolled out the redesign last week as part of a $700 million makeover under CEO Julie Masino. Instead of winning over customers, the rollout sparked widespread ridicule, a sharp dip in Cracker Barrel’s stock price and even pushback fro