SAN JOSE, Calif. - Bay Area sports fans have a lot to look forward to in 2026, as the Super Bowl , March Madness, and the World Cup are all set to take place in the region. The City of San Jose is determined to capitalize on the excitement.

"We are going to do things differently this time," said Mayor Matt Mahan.

Learning from experiences

What we know:

It's been a decade since Levi's Stadium in neighboring Santa Clara hosted a Super Bowl. San Jose officials said they have learned valuable lessons from that experience and are ready to direct fans their way.

"If we don't proactively plan a fan experience, bring in talent, put on concerts, and have a little more control over our own destiny, the gravitational pull is north to San Francisco," said Mahan.

San Jose 26 Campaign Laun

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