Cookie Brand’s Co-Founder Broke His Silence Monday After Weeks of Growing Online Chatter

Sawyer Hemsley, co-founder and chief branding officer of Crumbl Cookies, announced Monday that he is gay, addressing a wave of speculation about his personal life that had intensified on social media in recent days.

A company spokesperson confirmed Hemsley’s statement to The Salt Lake Tribune but said he declined to provide additional comment. Hemsley did not say whether a specific event prompted his decision to speak out. The digital outlet The Cut reported that discussion about his sexuality escalated last week after an influencer’s post drew more than 17 million views.

Hemsley, who has helped build Crumbl into a social media powerhouse with more than 6 million Instagram followers and over 10

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