Havas Media Network has appointed Andrea Isaac as managing partner and Alessia Grosso as head of strategy and product for Havas Play North America, the division that helps brands connect with fans through gaming, creators, sports, music, and live experiences.

The newly created roles make Isaac and Grosso the first executives to lead Havas Play in North America under a new structure, which aims to position the offering at the intersection of media and creative.

Havas Play expanded from its roots in France to become a global offering in 2023, consolidating the holding company’s sports and entertainment agencies. It has had a U.S. presence since then, but the new appointments mark a relaunch—and an effort to invest more heavily in the division while expanding its services and sharpening its

See Full Page