Taylor Swift's engagement post has generated an exhausting amount of press, and yet, many media outlets do not seem to be talking about the fact that it seems like a blatant advertisement (allegedly).

Taylor and Travis wore matching Ralph Lauren outfits -- he in a polo shirt and shorts, she in a linen dress that has now sold out. Conveniently, numerous media outlets published puff pieces -- advertising tie-ins? -- about her dress. Most notable is itself, which featured the header, "The Ralph Lauren Look of Taylor Swift and Travis Kelce’s Engagement Photos."

This type of article is called an advertorial: advertising that is meant to look like an editorial. It allows the publication to feature its advertising partners in a sort of soft ad disguised as journalistic content.

The actual pro

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