Two weeks ago, Will Smith posted a video of him performing “on tour” on his Instagram. Some keen-eyed observers have since noticed that the crowd appears to be made up of uncanny AI horror-people: smooth glossy faces, holding up banners covered in fucked-up text, making weird Sims-like movements. Smith, who still seems to be in the long tail of some kind of Hollywood shadow ban following The Slap, has been flailing a bit of late, trying to shrug off Moody Sci-Fi Actor Will in order to resurrect Goofy Dancing With Carlton in the 1990s Will, playing to bemused crowds of grimacing locals in the middle of the street in London, and releasing jarring singles about being a horny 56-year-old.

As such, I can’t shake the feeling that we are witnessing some advanced reputational management here. To

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