Listen to this article

Pitching a business isn’t just about having a great product. It’s about telling the story in a way that resonates with the audience. Over the past year, I’ve learned that lesson firsthand, and not always the easy way.

At a Glance:

LifeHold is a rugged, portable blood cooler designed for medics

Rattler Medical Solutions won Boise Entrepreneur Week ‘s pitch

First place at Idaho’s Startup World Cup Regional Qualifier

Lessons from setbacks helped sharpen pitching strategy

I’m the founder and CEO of Rattler Medical Solutions. We’re building LifeHold, a portable, battery-powered blood cooler designed for medics in the field. The system is rugged, lightweight and built to work where it’s hardest to save lives.

In October 2024, I won Boise Entrepreneur Week‘s

See Full Page