“Up with Montana” also means an up for Missoula’s local economy.

Griz athletics brings in more than $94 million in spending at Missoula area businesses each year, according to a recent report from the University of Montana’s Bureau of Business and Economic Research.

The report attributed the millions spent at local businesses to fans coming to cheer on the Griz and also the hundreds of jobs created to support year-round operations.

Nearly 730 jobs in Missoula County are related to University of Montana Grizzly Athletics and game-day events, accounting for $41 million in income for salaries, wages and proprietor earnings.

More than half of Griz football game attendees come from outside the county and stay about two days in Missoula when visiting. That translates into approximately $5.

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