A well-loved vegan brand that started 40 years ago in Vancouver will be gone from supermarket shelves by the end of the year.

Yves Veggie Cuisine, which is known for its meat-free burgers, hotdogs and deli meats, is being discontinued by parent company Hain Celestial Group.

The company, which is headquartered in New Jersey, said it is shutting down the Canadian-born brand due to dwindling demand.

“The meat-free category has been declining for several years, which led to the business becoming increasingly challenging and difficult to sustain,” it said in a statement on Thursday.

The company did not make an official announcement, instead announcing the news earlier this week in a comment on a social media post touting its alternative meat products for a plant-based picnic.

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