Shaun White, five-time Olympian and three-time Olympic gold medalist in half-pipe snowboarding, is more than familiar with winter sports. He's lived and breathed it for years. But there was always one thing missing: No one was organizing or governing them.

That's where White's latest venture, THE SNOW LEAGUE, has been a game-changer for winter sports athletes. With a mission to bring structure and excitement to skiing and snowboarding, he successfully completed his inaugural event in Aspen.

White's entrepreneurial mindset came from years as the best snowboarder in the world, observing the benefits and problems with how extreme sports are organized. White's business acumen was forged on the half-pipe as well as by athlete-entrepreneurs like Jake Burton and Tony Hawk . What they brough

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