New insights from Adikteev highlight cohort-specific strategies for sustainable retention in the mobile RMG market

SAN FRANCISCO , Aug. 28, 2025 /PRNewswire/ -- 84% of VIP real-money gamers say weekly content updates are critical to their continued play, according to The 2025 Mobile RMG Player Survey from Adikteev , a leading app retargeting platform. Based on responses from 600 U.S.-based players across VIP, Core, and Casual segments, paired with qualitative insights from industry leaders at WorldWinner, Incline Gaming Marketing, and High 5 Games. Together, these perspectives reveal how fresh content, trust, and well-timed messaging drive long-term engagement in an increasingly competitive space.

With user acquisition costs rising and attention spans shrinking, real-money ga

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