Within the next three years, Atlanta will host two major sporting events at Mercedes-Benz Stadium: eight games of the 2026 FIFA World Cup and Super Bowl LXII in 2028. These attractions will offer the latest opportunity for the city to promote itself to a global audience. But in many ways, Atlanta has always been doing this.

The city’s music scene has thrived for decades, with artists such as Outkast, Usher and Young Thug creating global hits and uplifting Atlanta as their home base. Other acts, from Nigerian American Afrobeats star Davido to British pop icon Elton John, have also called the city home. And pop stars including Beyoncé and Tyla have been known to visit some of its state-of-the-art recording studios to work with local producers such as Tricky Stewart.

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