After ten generations of Pixels, Google's phones have never been more like the iPhone, and we mean that both as a compliment and a gentle criticism. For people who miss the days of low-cost, tinkering-friendly Nexus phones, Google's vision is moving ever further away from that, but the attention to detail and overall polish of the Pixel experience continue with the Pixel 10, 10 Pro, and 10 Pro XL. These are objectively good phones with possibly the best cameras on the market, and they're also a little more powerful, but the aesthetics are seemingly locked down.
Google made a big design change last year with the Pixel 9 series, and it's not reinventing the wheel in 2025. The Pixel 10 series keeps the same formula, making limited refinements, not all of which will be well-received. Google p