Londoners are spending more money on food for their dogs than on themselves

Londoners are spending more money on food for their dogs than on themselves, a new study has found.

It’s the last thing you’d expect during a cost-of-living crisis, but we splurge more on dining for our canine companions than for the food our own plates.

In fact, more than half of residents in the capital (58 per cent) say they wouldn’t feed their dog anything they wouldn’t eat themselves.

Leading dog food brands are reaping the benefit, with sales of luxury dog food up a staggering 500 per cent year on year, according to data from Ocado.

Rather than bog-standard scraps, our furry friends are tucking into gourmet-style dinners such as chicken casserole and beef goulash.

Consumers are increasingly choosing premium meals with higher quality ingredients, including Lily’s Kitchen Beef Gou