93-Year-Old Cracker Barrel Co-Founder Slams Restaurant Chain’s Failed Makeover: ‘That’s Not Country’

Tom Durante Aug 29th, 2025, 12:18 pm

Cracker Barrel’s 93-year-old co-founder is deep-frying the restaurant chain’s failed rebrand attempt, calling it “pitiful” and slamming the current leadership’s direction of the brand.

Tommy Lowe, who opened the first Cracker Barrel location with close friend Dan Evans on September 19, 1969, couldn’t believe his eyes when he saw the restaurant and country store’s new logo.

Lowe told Newschannel 5 Nashville reporter Carrie Sharp that he thought the new branding was “crazy,” “bland nothing,” and “pitiful.”

“They’re trying to modernize — be more like the competition,” Lowe added. “Cracker Barrel doesn’t have any competition.”

Lowe also trashe

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