LIDL staff are exposing the clever tricks the supermarket chain use to make customers spend more.
They also unpack the secrets of the famous middle aisle bargains - and reveal why Lidl is one of the only supermarkets to have baskets with wheels, on a new Netflix show.
And while traditional supermarkets put the price tag underneath each item, Lidl's mantra is 'eye level is buy level'.
This means casual shoppers may end up spending more than they thought, according to former manager Roo Dhissou.
Speaking on 24 Hours in Lidl, said: "So the idea is that you look at the product and look above and see how much it costs."
But retail expert Dr Amna Khan said shoppers still naturally look at the price below the product they're buying.
She explained: "If you went into a traditional supermarket